Motivational Drivers in Donation-Based Crowdfunding Systems: Empirical In-sights from the Ehsan Platform in Saudi Arabia

Abstract

Crowdfunding is an effective method for raising funds, with donation-based crowdfunding standing apart from other models due to the absence of rewards or financial returns for donors. This research focuses on understanding the motivating factors behind Saudi society's partici-pation in donation-based crowdfunding, specifically on the Ehsan platform. Through analyzing 30 successful campaigns, conducting surveys, and interviewing a social media influencer, we explore intrinsic and extrinsic motivations, campaign features that attract support, and the impact of influencers. Our findings highlight the significant positive influence exerted by in-fluencers, emphasizing the critical role of clear campaign descriptions and compelling story-telling. Additionally, we identify the preferred campaign types, such as debt, orphan spon-sorship, disaster relief, and the optimal timing for donor contributions. The study reveals that Saudi participants engage in donation-based crowdfunding campaigns on the Ehsan platform primarily driven by sympathy, personal satisfaction, and a sense of community. The trustwor-thiness of campaigns and the platform's user-friendly interface emerge as crucial factors in fostering donor engagement. Notably, our research underscores the higher success rate of se-curing sponsorships for younger orphans and the increased donor engagement during religious events. Moreover, this research recognizes the importance of sustainability in donation-based crowdfunding campaigns on the Ehsan platform. Future investigations will encompass an ex-tensive analysis of crowdfunding platforms in Saudi Arabia, contributing to further ad-vancements in this field.