Abstract
The article is devoted to the demonstration of an ethnopsycholinguistic methodology for a study of the significance of values. For this purpose, on the basis of the psychological theory of activity, the introduction of the category of significance into the ethnopsycholinguistic modeling of the structure and content of values is proposed; the separation of motivational and functional significance is substantiated. The procedure of ethnopsycholinguistic analysis of the motivational and functional significance of the value “democracy” is demonstrated by the example of data analysis of the associative experiment. Conclusions are drawn about the high motivational significance of democracy, which is manifested in the nature of the semantic connection between speech actions expressing internal needs, the situation of satisfying these needs and the emotional and evaluative attitude to this situation; about the functional significance expressed in the limited nature of speech operations. The high prognostic potential of the psycholinguistic approach to the study of the significance of values and the role of speech activity in its formation and functioning is noted.
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