Motivation, Perception and Expectation of Visitors in Heritage Sites, Case: Bunk’ Art

Abstract

This paper aim to survey the motivation, perception and expectation of visitors in the historical site of Bunk’ Art, an atomic bunker built during 1960-1970 in Tirana, Albania turned into a historical museum in November 2014. Exploring visitor’s perceptions of the site in relation with historic heritage is an important factor for understanding tourist motivations and behavior for further management of the site. The survey was conducted with tourist visitors directly at the specific site using questionnaires. Data were analyzed using statistical package for social science. Results indicate that identified motives were “educational experience”, “heritage experience” and “recreational experience”. The visitors considered the site part of their heritage and a good motivation for visiting it in the future. DOI: 10.5901/ajis.2015.v4n3s1p697