Motivation of Women Entrepreneurs in Nigeria

Abstract

This study examined motivation of women entrepreneurs in Nigeria. It also identify motivational factors that motivate women entrepreneurs and the influence of motivational factors of women entrepreneurs in Nigeria. A descriptive survey design was adopted and the population consisted of 120 women entrepreneurs, out of which 100 women were selected in Lagos State through simple random sampling technique. Data generated through questionnaire were analysed using frequency distribution, mean, standard deviation, Pearson Product Moment Correlation, F-statistics and multiple regression (R2) analysis at 0.05 level of significance. The finding revealed that motivational factors are positive on women entrepreneurs (r=.352**, P(.000)<.01). It is concluded that there are motivational factors such as competence motivation, affiliation motivation, incentive motivation and power motivation to mention but few that drive women to engage in entrepreneurship in Nigeria. It is recommended that women entrepreneurs should use those factors that motivate them to take up entrepreneurship to encourage other women to participate either fully or partially in entrepreneurship process.