Abstract

The current state and prospects for the development of the economy of Ukraine in the post-war period require increased attention to the issues of restoring the activities and ensuring the competitiveness of industrial enterprises, which are important links of the national economy, affecting its stability and security. Solving these issues is an urgent task and requires anti-crisis management and effective leadership capable of radical business renewal. According to modern views on the mission and purpose of a leader in the processes of organizational development, motivation has been highlighted in the totality of it`s roles and functional duties, the author's interpretation of the term "motivational model of leadership" has been proposed – as a model of relations between a leader and followers, which connects the goals of joint activities with personal everyone's motives and the leader's ability to choose the means of their actualization relevant to the situation in order to achieve the set goals. Based on the basic leader`s characteristics, the differences in their motivational filling in the models of transformational and transactional leadership have been highlighted. The expediency of using the motivational model of transformational leadership for anti-crisis management and organizational development management in the context of the economic organizations’ competitiveness ensuring goals have been argued. It has been argued that in order to achieve the organizational development goals, one should diversify the methods of motivational influence on personnel, following, on the one hand, a personalized approach to the organization of the motivational process, and on the other hand, cultivating appropriate values through corporate culture, which has a significant potential for the formation of behavioral stereotypes in the organizational environment.

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