Abstract
Our research focuses on the sharing economy (SE), which has gained more and more ground in recent years and is receiving increased media coverage nowadays. The use of the sharing economy spread rapidly from around 2005 significantly. Different authors define the system differently, and they analyse the participants’ motivation from different aspects. The main purpose of SE is to improve the utilisation of unused assets. Most people think that only economic factors have impact on participation, but social and environmental motivations can also be important for users. Besides, there are numerous other factors that can influence the participants of SE. The aim of our study is to analyse why people take part in sharing economy activities in Hungary. We use the Structural Equation Modelling technique to determine which are the most important motivation factors. The study employs survey data from Hungarian sharing economy users.
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