Motivation and Social Media as Drivers of Youth Entrepreneurship Programmes in Delta State, Nigeria

Abstract

The purpose of this study was to investigate the experiences and perceptions of Delta State youth on the variables that affect their decision to become entrepreneurs, among other objectives. The basic framework of this study, which was on motivation theory, was to analyse how social media and motivation can boost youth’s participation in entrepreneurship programmes. To draw deductions and conclusions therefore, the research relied on survey research design by using a questionnaire and in-depth oral interview to collect data. This study concluded that the motivation theory has a great role to play in encouraging the youth to embrace various entrepreneurship programmes that are being offered by individuals, government, and organisation. Among the recommendations made are, that private organisations, as well as individual entrepreneurs, should train and empower, at least, one trainee or more every year; that for long-term sustainability, the Delta state government should follow up the various trained entrepreneurs to ensure they are practising what they are trained for, and given starters-pack to commence, and that the Delta state government should also support the trainees by patronising their products.