Motivation and Performance Evaluation Literacy of Skilled Worker: Balanced Scorecard Approach

Abstract

The research aims at studying the motivation and performance evaluation literacy of skilled workers on Balanced Scorecard Approach. A sample group derived from 350 skilled workers of an export condom company in Thailand. Multiple Regression was used to analyze the influence of the Motivation Factors according to Herzberg’s Two- Factor Theory on the performance evaluation literacy of skilled workers. The research result revealed that the performance motivation had a significant relationship with the literacy of skilled workers on Balanced Scorecard (BSC) approach. Especially, Motivation Factors, which indicated positive effects on the literacy of the skilled workers on the BSC approach significantly at 0.05 level. It can be beneficial to various organizations to apply the study results by making a plan, improving, and determining the evaluative strategies through the processes focusing on Herzberg’s Two-Factor Theory. It can promote the use of BSC as a tool of evaluation to achieve the goals,specifically the emphasis of Motivation Factors such as giving praise, emphasizing the success of work, challenging work, and responsibility, to use with the skilled workers.