Abstract
The main thrust of the study is to investigate the factors that motivate millennials at their workplace. The objectives of the research are to determine the relationship between intrinsic and extrinsic motivation that influence employee retention among millennials. The sample for the study consists of millennial employees who are working in the city of Johor Bahru, Malaysia. A quantitative survey approach will be used in this research and questionnaire will be designed and distributed to the millennial workers in Johor Bahru. It is proposed that extrinsic motivation (i.e. compensation, career development, workload, work environment) and intrinsic motivation (i.e. sense of purpose, challenging work, freedom to choose and recognition) will be used as predictors to test against employee retention as the outcome variable of this research.
Highlights
Employee retention is the common issue and concern for every organization
The non-manufacturing sector showed the highest annual average turnover rate which includes IT and Communication sectors with 75.72%, Association and Societies with 33% and Hospitalization sector with 32.4%, while the manufacturing sector reflected a lower annual average turnover rate such as 23.88% from basic and fabricated metallic products, 23.04% from electrical and electronics, and 19.92% from plastic and rubber industries, as reported by the Malaysian Employers Federation (MEF) (Lisa, 2012)
This turnover trend was mostly dominated by Generation Y, or the millennials (Lisa, 2012)
Summary
Employee retention is the common issue and concern for every organization. Turnover has become a common trend and it is happen in Malaysia, but around the world. It is important to find out what are the motivational factors that motivate millennials to retain the workplace. Company expected a strong relationship between employee engagement and retention, which in return helps to serve the customers effectively. In integrated system for retaining employees, it stated that employee retention transforms organization culture and enhances competitive edge of the company.
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