Abstract
Seeks to identify issues that impact on the motivation of academic staff in higher education. Argues that the rational‐economic model, the social model, the self‐actualizing model and the complex models of motivation provide a basis for analysing staff motivation as a central issue in evolving quality cultures. Discusses environmental factors that impact on motivation including: approaches to financial rewards, the culture of teaching and higher education, the diversity of staff experience and roles, personal autonomy, and organizational structure.
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