Motivating Item Annotations In Cultural Portals With UI/UX Based On Behavioral Economics

Abstract

Digital repositories and cultural content delivery systems built on top of them are integral parts in the current form of cultural landscape. In these systems netizen engagement is paramount and it can take many forms ranging from participation to digital for a to custom multimedia creation. One important engagement manifestation is the annotation of cultural items stored in the portal. This allows the discovery of additional item aspects, properties, semantics, topical variations, and latent connections to other items and hence it is paramount in many technological and commercial levels. In order to ensure a sufficiently high level of netizen activity, UI/UX design guidelines based on behavioral economics principles can be integrated into digital repositories transforming the traditional one way interaction to a novel fully bidirectional experience and making thus netizens part of both the long term cultural preservation and the insight gain processes. This conference paper proposes a set of such guidelines along with best practices stemming from the worldwide use of digital repositories and cultural portals.