Motivating and deterring factors for repeat blood donation among donors of blood bank

Abstract

Various factors determine the donor’s frequency of blood donation like lack of awareness, life style barriers, and their present and past experience with blood donation. To determine the motivating and deterring factors for repeat blood donation among donors in blood bank and to analyze how these factors influence their decision for subsequent blood donation. It was a cross sectional study in which both the voluntary and replacement donors visiting the blood bank for blood donation were administered a questionnaire. The questionnaire included the details of the donor’s previous donations, their experience with the present donation and the intention of future blood donation. Out of the total 100 blood donors participated in the study, 63 had a history of previous blood donation and 37 were first time. Most of the donors 96% expressed their willingness for the repeat blood donation and were motivated to encourage their friends and relatives for future blood donation. 75% of the donors suggested that awareness programs can be created in the media to motivate the community for blood donation. Blood banks should adopt strategies to encourage the current donors as a regular blood donor to meet the huge transfusion demand of the nation and current replacement donor should be a voluntary donor in future.