Abstract
Shopping tourism has become an attractive choice for tourists to visiting Bali. However, shopping tourism leads to modern souvenirs store, and leaves the traditional art market which was previously a favorite place for shopping tourism. Thereiareimany factorsithat influenceitheidecision of tourists to choose a modern souvenir store such as Teman Joger. Motivation has become a push factor from within to satisfy all needs and desires, as well as a factor underlying the determination of tourist decisions. Data presented in this research were collected through distributing questionnaires to domestic tourists who visiting Teman Joger, interviews with related parties, and other sources. This research concludes that there are seven factors that influence motivation to Teman Joger, namely personality, internal, prestige, social, gratification, product, and physical. This research also found that motivation has a positive relationship and significantly influences to tourist decisions in Shopping Tourism at Teman Joger, with a percentage of 35.7 percent. This means that the decision of tourists in choosing the modern souvenir store that is Teman Joger, is influenced by 35.7 percent by motivational factors, while the other is influenced by other factors not explained in this study.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.