Abstract

The centennial aloha shirt, an artefact in the collection of the Latter-Day Saints (LDS) Church History Museum in Salt Lake City, Utah, was manufactured by Paradise Sportswear in Honolulu and designed as a souvenir of a 1950s celebration of the 1850 landing of the first official LDS mission to the Sandwich Islands. The shirt is an archetypal example of garments manufactured in Hawai‘i as identity apparel. It is also an exemplary relic of the form, fabrication and cartoon-like printed designs characteristic of ‘golden age’ Hawaiian shirts – those manufactured between the mid-1930s and the mid-1950s. I situate Paradise Sportswear in the context of developments in the garment industry and in aloha shirt production at that time, review characteristics associated with golden age aloha shirts and examine details in the Museum’s garment that reference its significance as a historic costume artefact as well as its value as LDS memorabilia.

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