Abstract
A public opinion poll conducted by the University of Chicago's National Opinion Research Center (NORC) after President John Kennedy's assassination illuminates African Americans' deep veneration of him. While Americans of every race, religion, and region grieved Kennedy's death, the Black community's anguish seemed more intense, lasted longer, and was complicated by their unique experience. Since 1964, scholars have written about Kennedy's civil rights leadership, but existing studies only touch on why African Americans mourned him so acutely and cherished his memory so conscientiously. Substantive gains in the final months of his presidency—combined with earlier, symbolic gestures—added up to an enduring affection for Kennedy among Black citizens.
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