More “team” than “fame”: spin-off success in the US television sitcom industry

Abstract

This article presents an application of recent management theories concerning the effect of pre-entry experience and knowledge transfer within the context of creative industries. The setting of the empirical research is the television situation comedy (sitcom) industry in the United States between 1949 and 2011. Specifically, we explore the factors that explain the survival rate of sitcoms and their spin-offs. We develop two sets of indicators to explore the effect of pre-entry experience: team similarity and star power based on the character/actor. Our findings show that spin-offs, or sitcoms that inherit character/actors and theme elements from a successful parent sitcom, have a greater likelihood to survive than de novo sitcoms. Even further, the greater the number of team members that not only worked with each other on previous shows but worked together on the same parent show, the better the performance of the spin-off. By contrast, star power, or the fame of the character/actor(s) that passes from the parent to the spin-off, shows no significant correlation with performance. We suggest that these results provide initial evidence that, consistent with the literature on spinouts in manufacturing industries, knowledge endowments represent an important source of performance heterogeneity in project-based industries.