Abstract

In 2019, California passed a law that would allow collegiate athletes in California to receive compensation for their name, image, and likeness. Currently, the National Collegiate Athletic Association distinguishes between amateur and professional athletes and does not allow student athletes to receive compensation beyond scholarships. This Comment analyzes noteworthy case law and summarizes the arguments of current and former student athletes over the years. The new California legislation opened the door for substantial change and challenged the NCAA to finally modernize their bylaws and regulations. Furthermore, this Comment recommends that the NCAA adapt the definitions contained in their bylaws to create consistency and implement a new compensation model that allows student athletes to financially benefit from their name, image, and likeness while maintaining their amateur status.

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