Abstract
ABSTRACT In our study we explore sustainable business models for local newspapers by combining data from content analysis with data from a choice-based conjoint analysis and survey data from 160 readers of a German regional newspaper. Drawing from news value theory, we try to answer which content matters most to consumers of local newspapers, thus supporting local publishers’ development of marketable value propositions. Based on multivariate regression analysis, our results suggest that consumers value articles covering local topics the most. We also find evidence for interaction effects of quality perception and reading behaviour on the willingness to pay.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
