Abstract
A telephone survey of dairy farmers, calf rearing farmers, and finishing farmers was undertaken to discover opinions regarding dairy-beef cattle and the barriers to increasing the quality and quantity of dairy-beef cattle produced by the dairy industry. A total of 158 farmers were surveyed from throughout New Zealand. Dairy farmers make the most critical decisions regarding the genetic make-up of most cattle entering the NZ beef industry. To ensur e these decisions benefit the beef industry, there is a need for incentives to encourage dairy farmers to use more beef genetics across their herds. The survey results suggest a premium for dairy-beef calves of $30-$50/calf above Friesian bull calf prices would be an adequate incentive. Delivering this premium requires a co-ordinated effort involving beef finishers, calf rearers, dairy farmers and beef processors. Keywords: beef finishers, calf rearers, dairy-beef cattle, dairy farmers, incentives, industry co-ordination
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