Morality Not Identified: Leader Moral Identity Symbolization and Follower Perceived Moral Hypocrisy

Abstract

This article utilizes behavioral integrity theory to examine when and why leader moral identity symbolization might fail. Specifically, we propose a model wherein leader moral narcissism influences the relationship between leader moral identity symbolization and follower perceived moral hypocrisy, and the downstream implications for follower helping and deviant behaviors toward leader. We suggest that leader moral identity symbolization is particularly likely to be perceived as moral hypocrisy when leader hold a high level of moral narcissism, and that this perception of leader moral hypocrisy in turn reduces follower helping and increases follower deviant behaviors toward the leader. We test and find support for our hypothesized model using data from a multi-source, multi-wave survey. Implications for theory and practice are also discussed.