Moralising Global Markets through Corporate Public Reports

Abstract

This chapter presents an empirical study of public reports as part of an international business discourse in attempts to moralise global markets. It gives a discursive analysis of new empirical material in the form of sustainability reports from international fashion retailers, illustrating the different tensions that global market actors struggle with from a moral perspective and the symbolic solutions they offer in these reports. The chapter also suggests how market actors become interlinked through this market practice, and what discursive strategies can be found as tools for identity formation in this practice.