Abstract
AbstractFocusing on the problem of high-level semantic ambiguity in the initial concept. This paper aims to fill the gap between abstract design concepts and specific design solutions. In this paper, the high-level semantic visual representation process is divided into two parts: image representation and meaning acquisition. The mood board tool with three levels of scene layer, feature layer, and form layer is proposed. Two symbiotic clues existed in the mood board tool: visual cue and meaning cue, corresponding to image representation and meaning acquisition. The effectiveness and feasibility are verified through the case application of automotive styling design. The process of image expression and meaning acquisition embodies the unity of content and form in the process of high-level semantic visual representation. The mood board tool for high-level semantic visual representation provides validity and feasibility in bridging the gap between abstract design inputs and specific design outcomes.KeywordsInternal thinkingExternal visualizingMeaning acquisitionImage expressionMood board tool
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