Abstract
Abstract Individualism has a counterpart in American psychology. People tend to seek attention for themselves in face-to-face interactions. This attention getting psychology reflects an underlying character structure of “self-orientation” that emerges in highly individualistic societies.’ Erich Fromm has theorized that a shared character structure develops in each society, a “social character” that is a response to the requirements of the social order and best suited for survival and success within it. The self-oriented character type develops a highly egocentric view of the world and is motivated primarily by self-interest. To cope with social and economic insecurity bred by individualism, he becomes preoccupied with himself.
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