Abstract

Fresh fish is a major prerequisite for consumers to be consumed as a side dish or as a raw material in the technology of fishery products. This study aims to determine the compliance of fishery producers, especially fish sellers in maintaining the standard of fresh fish quality, in order to remain eligible for consumption. The research method used survey method (direct observation) at the location. The survey location is in the Sentral market of Gorontalo city. Data analysis was done descriptively qualitative based on Indonesian National Standard of fresh fish. Based on the results of monitoring and evaluation shows that the process of procurement of fresh fish is good enough in implementing standards, which means internally does not indicate quality deviations. When fresh fish began to be marketed, the results of monitoring and evaluation showed a less than optimal value, meaning that the effect of decreasing the quality of fresh fish is more dominant due to external factors.

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