Abstract
Integrated circuit (IC) cards have already been introduced as points cards in the shopping streets and centres of Japan. This paper attempts to monitor and analyse the trade area of a specific shopping street by inputting the buying information obtained from points card into a geographic information system. Karasuyama Station Shopping Street in the western suburbs of Tokyo was selected as the study area. The conditions of the trading area for the shopping street were analysed using the card information/GIS approach. It became clear that the information on the formation of the trading area represented by this approach is valuable in promoting the marketing activities of retailers and manufacturers.
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