Abstract
Money plays an important role in consumer society. The perception of money determines the attitude toward money and in turn determines the behaviour of a person in situations involving money. The objective of this paper is to review and understand different conceptualities of money attitude, especially with India. It also establishes a new conceptualisation of money attitude. This paper provides the exploratory research design, and qualitative research is conducted to develop a behavioral conceptualisation of money attitude . This is a conjectural study constructed on the analysis of various notions on money attitude in literature. The contemporary conceptualisation of money attitude has been developed by comprehensive examination of descriptions and characterisations of mone y attitude. The novel and contemporaneous proposition of money attitude provides an imperative foundation for research on money and attitude towards money and stipulates a fundamental start point for pragmatic research. Keywords: Money, money attitude, contemporary conceptualization, Indian perspective
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