Abstract
We explain why momentum strategy crashes. When the market rebounds, demand on stocks far from peaks motivated from anchoring bias increases as speculators flow into the market, which results in their price run-up. Momentum crashes are just a manifestation of such phenomenon. Consistent with our hypothesis, during the market rebound, stocks far from peaks outperform stocks near peaks and momentum measure loses its negative predictive power once the nearness to price peaks is taken into account. Furthermore, we find that a revised momentum strategy that is neutral on nearness to 52-week high is free of crashes without sacrificing its profitability.
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