Abstract
The National Library Board (NLB) launched a new mobile library service in Singapore on April 3, 2008. MOLLY® (mobile library), a mobile library bus, is the latest project to run on the streets of the island bringing library services to people not utilizing the extensive network of public libraries. After a comparative overview of different mobile library models in various countries, this paper introduces MOLLY® the prototype project and covers key aspects such as the conceptualization and objectives, special target user segments, outreach methodology and core activities.
Highlights
The mobile library service is no stranger to Singapore
With the government’s approval, more full-time branch libraries were constructed around Singapore and that gradually brought an end to the network of mobile library service points
Since its launch less than a year ago, MOLLY® has been actively going places, focusing on parts of the community that are underserved by libraries in Singapore
Summary
More than 40 years ago, the mobile library service was initiated, to alleviate the demands for library services at the main library in Stamford Road and to reach out to the juvenile population after several part-time branches closed. These part-time libraries were important because they catered to the needs of students in rural schools. With the government’s approval, more full-time branch libraries were constructed around Singapore and that gradually brought an end to the network of mobile library service points. As part of the efforts to reach out, the National Library Board (NLB) continuously explores different outreach strategies to connect this pool of potential library users to the library
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