Moeda Seeds: E-Commerce and Crypto Solutions for Development

Letícia Cristina Kanegae,Eduardo Diniz,Adrian Kemmer Cernev

doi:10.1590/1982-7849rac2021200224.en

Letícia Cristina Kanegae, Eduardo Diniz + Show 1 more

Open Access

https://doi.org/10.1590/1982-7849rac2021200224.en

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Abstract

ABSTRACT Blockchain technology has been explored as a tool to generate social impact. An example of it is Moeda Seeds, a Brazilian ecosystem operating to support financial inclusion and gender equality, two UN sustainable development goals, by facilitating access to microfinance for female entrepreneurs with social impact projects. Traditionally facing difficulties to access credit in the traditional banks, the selected Seed Projects are also granted with management support from Moeda’s ecosystem to optimize its entire chain efficiency and helping them to promote long-term sustainable practices for the local communities to thrive. This whole ecosystem is enabled by a blockchain-based payment and lending platform and Moeda’s proprietary digital tokens, which people around the world can promptly and transparently invest while participating in sustainable growth. This teaching case brings the COVID-19 crisis as background panorama and the founder Taynaah Reis in the center of an urgent strategic decision-making process. It covers the difficulties, variables, and alternatives presented to structure a contingency plan during that period of high uncertainty. It is extended by the teaching notes, covering: social cryptocurrencies, blockchain, digital platform, online sales, network externalities, and e-commerce ecosystem.

Highlights

In the beginning of 2020, Taynaah Reis, founder and CEO of Moeda Seeds, was caught in an important decision to be taken on an urgent matter
It is expected that the participants recognize the innovative business approach that combines more than one cryptocurrency, each one having its own function, to work toward Moeda’s solution proposition. It is important for the remaining discussion that the instructor emphasizes that Moeda Seeds is a social business, so participants put that in consideration during the analysis of the alternatives
The instructor could ask participants, in small groups, to discuss the market barriers and other challenges for new players to enter the e-commerce ecosystem

Summary

Introduction

In the beginning of 2020, Taynaah Reis, founder and CEO of Moeda Seeds, was caught in an important decision to be taken on an urgent matter. It is important for the remaining discussion that the instructor emphasizes that Moeda Seeds is a social business, so participants put that in consideration during the analysis of the alternatives. The instructor could ask what types of online sales the participants would consider if they were going to start a small business and why.

Results

Conclusion