Abstract

Readability of infant formula preparation instructions is universally poor, which may result in inaccurate infant feeding. Given that inaccurate formula dispensing can lead to altered infant growth and increased adiposity, there is an increased need for easy to follow instructions for formula preparation. We hypothesize that altering infant formula instruction labels using feedback from iterative focus groups will improve the preparation accuracy of powdered infant formula in a randomized controlled trial. Participants were recruited from the community, 18 years of age or older, willing to disclose demographic information for focus group matching, and willing to participate freely in the first (n = 21) or second (n = 150) phase of the study. In the second phase, participants were randomized to use the standard manufacturer instructions or to use the modified instructions created in the first phase. Accuracy was defined as the percent error between manufacturer-intended powder formula quantity and the amount dispensed by the participant. Participants who were assigned to the modified instructions were able to dispense the powdered formula more accurately than participants who used the standard manufacturer instructions (−0.67 ± 0.76 vs. −4.66 ± 0.74% error; p < 0.0001). Accuracy in powdered formula dispensing was influenced by bottle size (p = 0.02) but not by body mass index (p = 0.17), education level (p = 0.75), income (p = 0.7), age (p = 0.89) or caregiver status (p = 0.18). Percent error of water measurement was not different between the groups (standard: −1.4 ± 0.6 vs. modified: 0.7 ± 0.6%; p = 0.38). Thus, caloric density was more accurate in the modified instructions group compared to the standard manufacturer instructions group (−0.3 ± 0.6 vs.−2.9 ± 0.9%; p = 0.03). Infant formula label modifications using focus group feedback increased infant formula preparation accuracy.

Highlights

  • The World Health Organization and the American Academy of Pediatrics recommend exclusive breastfeeding until six months of age; over 80% of infants in the United States receive infant formula prior to their six month birthday [1,2]

  • Focus group feedback on the infant formula instructions is summarized in Table 2 and Figure 4

  • Majority of the recommended modifications made to the instructions focused on decreasing text and improving graphics especially related to powder dispensing, which translated to increased accuracy in powder dispensing in the modified instruction group

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Summary

Introduction

The World Health Organization and the American Academy of Pediatrics recommend exclusive breastfeeding until six months of age; over 80% of infants in the United States receive infant formula prior to their six month birthday [1,2]. Despite the high prevalence of formula feeding and the critical nature of nutrition during this developmental period, most caregivers receive little instruction on proper infant formula preparation and infant feeding [3,4], which may lead to inaccurate nutrition provision [5,6,7,8] and altered infant growth [8,9,10,11,12]. Difficulty in understanding preparation instructions together with an inaccurate measurement of formula can lead to incorrect preparation of an infant formula bottle. Infant formula preparation instructions have been criticized for having poor readability and an average reading difficulty at the college level [3]. Participatory research with caregivers provides feedback based on personal experiences while research with non-caregivers allows non-biased, raw feedback to increase preparation accuracy to ensure proper feeding of infants

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