Abstract
Digital transformation is a difficult problem for most organizations and their management, but if it is successfully solved, it can ensure market success and effective expansion into new market segments. The article discusses the features of the digital transformation of the organization’s management, determined by the general trends in the development of the modern digital economy at the beginning of the 21st century. To do this, the article examined the corresponding conceptual apparatus and investigated the triune model of digital transformation, which corresponds to a change in the management paradigm within the framework of digitalization of business processes.
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