MODERN TRENDS OF THE DEVELOPMENT OF THE CATERING BUSINESS IN KHERSON REGION

Abstract

The article enlightens on the present situation of hospitality industry in Kherson region, namely the catering business in today’s social, political and ecological conditions. Analysis of development dynamics of the catering business enterprises of Kherson region is given in the article. The up-to-date classification of the catering business enterprises is presented and new trends of their advancement are noted. Carrying on this scientific research is caused by the paramount importance of the development of the catering business in Ukraine’s economy, as well as its increasing share in Gross National Product of our country and Tavria region. The development stage of the catering business proves to be an important indicator of living standards assessment and attractiveness of the recreational regions. It should be noted that the methodological basis for research carried on includes the following scientific methods and techniques: methods of generalization and systematization, comparative analysis, the historical method. Their implementation has allowed finding out the contradictions in the development of the catering business under complex social and economic conditions, to define and substantiate modern advancement trends of the catering enterprises, to make analysis of development dynamics of the catering business enterprises in Ukraine and Kherson region for 2013–2019 period of time. This vision of a problem has enabled us to determine the target problems in the development of the catering business in Kherson region. The authors of this article consider the peculiarities of the industrial and trading activity of the catering business enterprises. As a result, new scientific and practical approaches to effective management of the catering business enterprises on the basis of discovered resources and possibilities have been proposed. The article reveals the data on the operation of the catering business in Kherson and towns of this region. The information about the most popular catering business institutions with vacationers, tourists, guests and local people has been systemized and sequenced. The results of research have made it possible to reveal the main adaptive mechanisms for the future functioning of the catering business enterprises. Summing up, it should be emphasized that the main perspectives for the development of the catering business under current conditions of civilizational changes in the Ukrainian economy are determined in this article.