Abstract
The article examines issues of modern trends in physical education and sports in the education system of Ukraine. The role of video materials in the innovative provision of the educational and training process is shown, which became possible for use with the appearance of special programs for processing digital video information, and digital video cameras that allow the output of video information on various media. In the educational process of training future specialists in physical culture and sports, the following options for innovation policy are defined: the policy of "innovative push", "market orientation", "social orientation", and "direction for change". The multifaceted nature of innovative educational innovations is shown. For high-quality professional training of future specialists in physical culture and sports, a methodological basis is described to use innovative types of motor activity. The conducted experimental research makes it possible to conclude positive qualitative changes in the formation of the readiness of future physical culture and sports specialists to use innovative educational technologies in educational and professional activities, which indicates the effectiveness of the proposed method of applying innovative educational technologies in institutions of higher education to form future specialists of multimedia competence.
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