MODERN TRENDS IN THE DEVELOPMENT OF TOURISM INDUSTRY: INTERNATIONAL AND UKRAINIAN EXPERIENCE

Abstract

Purpose. The aim of the article is to substantiate prospects for the development of the tourism industry in the world and in Ukraine on the basis of theoretical and analytical studies. Methodology of research. General scientific and special methods were used in the research process, in particular: induction and deduction – at the stage of collecting, systematizing and processing the necessary information; analysis and comparison – in the process of reflecting the development of the tourism industry in the world and in Ukraine; abstract and logical – for the formation of theoretical conclusions; monographic and comparative – to systematize scientific approaches of scientists to theoretical aspects of tourism business development; graphic – for visualization of research results. Findings. The study examines the theoretical foundations of various forms of tourism development in the contemporary economic environment and explores the transformation aspects of the tourism industry as a whole. The research emphasizes the significance of the tourism sector for the economies of countries and their social development, highlighting how tourism facilitates self-improvement, fulfilment of recreational, cognitive, and spiritual needs, and the internalization of personality. Moreover, it highlights the sense of responsibility towards the environment and the desire to enhance ecology, confirming the close connection between tourism and sustainable development, encompassing economic, social, and ecological aspects. Originality. The article explores the distinctive features of tourism development worldwide and in Ukraine, substantiating the contribution of tourism to the global GDP. The research evaluates the current state of tourism development in Ukraine, taking into account external challenges and ecological crimes. The study identifies the demand for different types of tourism in the current context, substantiating their effectiveness and conditions for recovery and implementation, including recreational, health-oriented, cultural, educational, social, fashion, youth, and ecological tourism. The study concludes that further development of the tourism industry stimulates economic growth, creates additional job opportunities, attracts investments, and supports local communities. Practical value. The proposed recommendations resulting from this research can be employed for the effective development of necessary forms of tourism, considering analytical research and risks like the pandemic and aggression against our state by the Russian Federation. Key words: recreational tourism, health-oriented tourism, cultural tourism, educational tourism, social tourism, fashion tourism, youth tourism, ecological tourism, travels, needs, ecological crimes