Modern trends in providing quality food for active tourists

Abstract

The work focuses on the manufacturing of freeze-dried products and dishes in Ukraine. The purpose of the study is to identify current trends to ensure quality nutrition for active tourists and well-founded reasons for the use and promotion of freeze-dried products. Information and analytical methods, methods of comparison, systematization, generalization, etc. were used during the research. The article summarizes the arguments about the relevance of providing the consumer market with freeze-dried products and dishes, taking into account the needs of active tourists. The basis of the study led to the conclusions that the market for freeze-dried food production in Ukraine is still underdeveloped and requires investment support and popularization in the consumer market. The examples of the production capacities of the corresponding companies for the manufacturing of fast food products using freeze-drying technology studied in the work meet modern requirements due to the introduction of innovative technologies for the operation of modern equipment, both foreign and domestic. The article proves that the benefits of consuming products and dishes produced based on freeze-drying technology meet high-quality standards. The expediency analysis of the use of freeze-dried products for active tourists on the basis of the analysis of various kinds of sports tourism needs is carried out. Conclusions are made on the lack of freeze-dried products advertising, limiting the consumer market niche segment and the expediency of developing strategic plans for freeze-dried products manufacturing, consumer search and consumer market saturation with quality freeze-dried foods based on price differentiation. Emphasis is placed on the importance of active support of the movement for a clean environment by food manufacturers for tourists in Ukraine, including freeze-dried products, as it is becoming increasingly important in the world and has an environmentally and socially-oriented direction.