Modern technologies of business diagnostics at enterprises

Abstract

Introduction. The paper is devoted to the study of modern technologies of business diagnostics at enterprises in the conditions of a dynamic external environment development and the need to determine the current and prospective state of the enterprise. Dynamic changes in the external environment require business entities to be flexible, adaptable, innovative, to improve business processes in accordance with challenges and threats, develop and adjust strategies based on an assessment of the current situation and identify potential opportunities for development in order to achieve a competitive advantage, attract new customers, expansion of markets, etc. The purpose of the paper is the research of modern technologies of business diagnostics at the enterprise and justification of the necessity of their usage under conditions of the dynamic development of the external environment. Results. It has been established that the implementation of business diagnostics contributes to the improvement of the efficiency of the enterprise by identifying inefficient processes, systems and methods of work, which in turn requires the introduction of more effective approaches, technologies and innovations that will contribute to increasing productivity and reducing costs. The key tasks of business diagnostics are defined, modern business diagnostics technologies are analyzed, including data analytics, business analytics, business process modeling, business process audit and a number of other tools and methods that are actively used by economic entities. The balanced system of indicators as a complex technology of business diagnostics is studied, its structure and advantages are determined. Conclusions. The use of modern technologies of business diagnostics at the enterprise is necessary and objective in order to assess the economic state of the company, identify opportunities and threats of further development, develop recommendations for improving economic activity and making rational management decisions. The wide variety of business diagnostics technologies ensures the selection of the most optimal ones for business entities depending on the size, type of business activity, form of ownership, etc.