Modern society development of: the place of culture in the choice of the future

Abstract

The article deals with the actual problems of the development of modern society. Based on the analysis and understanding of sociological works on this subject, an attempt was made to reveal the mechanism for choosing the future and the place of culture in this process. The consumer society that dominates the world today is often viewed as the only possible perspective of modern civilization, and its ideals and values ​​are presented as a role model. It is assumed that the value attitudes of such a society have a number of advantages over the values ​​of other social and cultural types of organization of public life and open up unlimited opportunities for economic development for those regions that accept them. However, the problems that arise in the course of their implementation are becoming more and more obvious. The question is, if these problems are transient difficulties in the movement of the consumer society towards triumph on a worldwide scale, or if they testify to its historical limitations and to the far from unconditional universality of its value orientations. The answer to this question is especially important for the societies where this type of organization of socio-economic and cultural life is not historically organic, and other development prospects are possible. The future is multivariate, but limited by the framework of the previous development of the system and its current state. Social sciences, humanities are lagging behind in comprehending rapid and global changes. It is promising to study the changes taking place in various spheres of modern culture, where new meanings and values ​​of life are emerging, providing a new type of civilizational development. The article examines the classical approaches to the structure of sociality, including its new type, which can be called, according to E. Durkheim, "divine social". It is stated that in the XXI c. a new generation has grown up, that cannot be called lost, infantile, split. It adheres to its ideals, is focused on changes and wants to live in a world where its opinions are taken into account, where social justice is a priority. The author shows the importance of studying the mechanism and motives for choosing the new, the role of the clash of cultures in this process, the conflict of values, the emergence and rooting of new life meanings.