Abstract
To be at the top in the world of www, every website needs to be standardized and well format as per standards defined. SEO has many new algorithms & indexing ways that helps user to get best results for their searches. Search Engine Optimization (SEO) is important for websites to improve the rank for search results and get more page views resulting into large user traffic. The search engine ranks provide the better and optimized result to user's query, which help them to view the exact contents they are looking for from list of popular web pages among the number of pages available on the web. My case study will focus on some advanced techniques that are helpful to the website owner for better page rank in search result. This will focus on simple modern SEO techniques that can be add on to your website designing which will indirectly help into SEO page rank.
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