Abstract
The article provides analytical data on the employment of graduates of the direction of bachelor training 43.03.02 "Tourism" year 2022. Trends and problems in the development of the tourism industry are identified formed by the requests and challenges of the changing socio-economic and political situation in the country and in the world. Factors of influence on the preservation of interest in the tourist sphere of professional activity and ways to strengthen these factors are determined. The most promising types of tourism for the formation of a strategy for the development of tourism companies in the region were noted.
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