Abstract
The article is devoted to consideration of modern trends and practices of career management, which are implemented by leading domestic and foreign companies for effective development and realization of the career potential of their employees. The authors emphasize that career management is an important component of effective personnel management aimed at continuous professional growth and optimal use of the abilities, knowledge and experience of employees in accordance with the goals of the organization. Among the key trends that lead to the need to implement effective career management practices, the growth of mobility and flexibility of the workforce, the strengthening of the role of continuous training and adaptability, the emphasis on the development of soft skills, increasing the importance of the balance between work and personal life of employees. It is noted that to attract and retain highly professional specialists, leading companies actively use career management practices such as organizational career management (OKM), career coaching, individual career development plans, mentoring and mentoring programs, as well as modern technologies. In particular, OKM has a positive effect on self-perception of employment and reduces professional burnout, career coaching contributes to the disclosure of internal potential and professional improvement, and individual career development plans provide flexibility and personalization of career management approaches. The use of modern technologies, such as cloud computing, allows you to increase the availability and flexibility of career management. The article notes that in domestic business there is a gradual introduction of modern career management practices, but the level of their systematization and efficiency is still lower compared to foreign companies. For the effective implementation of career management, it is necessary to take into account the principles of corporate social responsibility in personnel management, which are grouped on the consistency of the interests of management and employees. This will attract and retain highly professional specialists, create a high-quality personnel reserve for filling vacant positions and create conditions for the development of individual abilities and talents of employees.
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