Abstract

The aim of this paper is to analyze issues related to identifying modern ways of materializing and further preserving of the memory of cultural heritage objects under the risk of destruction. Methodology. As a methodological basis the author of this study uses principles and methods of the culturological approach to analyze the norms of national legislation in the field of preserving cultural heritage, scientific works of leading specialists in this sphere and also practical aspects of the state financing and introducing activities for the protection of the immovable objects of cultural heritage. Results. The paper shows that development of the latest technologies, in particular, 3D-scanning, gives ample opportunities for fixing a detailed three-dimensional projection of any object (both movable and non-movable) in the state it is when scanned, given the damage, the reality/inevitability of the threat of destruction and the reality of prospects for future restoration. Novelty. The author argued that in the absence of sufficient funding, it is worth looking for alternative, in terms of content and cost, ways of preserving, if not a real object, at least its credible virtual projection for future generations. It has been determined that the important role played by the innovative initiatives of non-indifferent civic activists and their associations implemented mainly within the Internet with the active use of its possibilities should not be ignored.

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