Modern methods of managing innovative processes at enterprises of the real sector of the economy

Sofya Diakonova,Elena Nidziy,A Zheltenkov,A Mottaeva

doi:10.1051/e3sconf/202016409049

Abstract

The purpose of this study is to develop modern methods for managing innovative processes at enterprises of the real sector of the economy. The structure of the concept of innovative innovation management from the position of fundamental and marketing approaches has been developed. To implement the concept, it is important to be able to manage innovations using the protective, strategic functions of the created innovations that provide technological and informational advantages and block the entry of competitors into the market. Based on the analysis of the group features of innovations, two groups of classifications were developed, depending on the goals of creating innovations and the resources used. The developed model for the development of innovative processes allows enterprises to improve innovative processes for more efficient production and sales of products.

Highlights

Innovations are distinguished on the basis of content or internal structure on technical, economic, organizational, managerial, etc
The most significant success factors of an enterprise on the market can be identified: 1) superiority of the product over its competitors; 2) effective innovative marketing, for example, a better market study, an understanding of customer behavior, variation in the product life cycle, etc.; 3) high synergy of R&D and production, i.e. availability of technological advantages
We have analyzed the most well-known classifications of innovations and technologies both in domestic and in foreign literature, on the basis of which we formulated our own decision in the area of innovation classification

Summary

Introduction

Innovations are distinguished on the basis of content or internal structure on technical, economic, organizational, managerial, etc. There are such features as the scale of innovation (global and local); life cycle parameters (stages, substages, phases), implementation patterns, etc. The most significant success factors of an enterprise on the market can be identified: 1) superiority of the product over its competitors (the presence of its distinctive properties that contribute to a better perception of it by the consumer); 2) effective innovative marketing, for example, a better market study, an understanding of customer behavior, variation in the product life cycle, etc.; 3) high synergy of R&D and production, i.e. availability of technological advantages. Studies of the levels of product success measured by one of these factors are 82, 79 and 64%, respectively, and 90% for all three factors [2]

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Conclusion