Abstract
Active recruiting is built as a recruitment strategy using computer technology in HR management. The electronic recruiting system improves the quality of interaction between candidates and company managers. Web sites, social networks, and messengers allow building communication with a potential employee on-line. The choice of recruiting methods should be as relevant as possible and formed according to the results of the analysis of the selection funnel. Based on the conversion of the selection stages in the funnel, one can calculate how many candidates are needed to close the vacancy and identify the selection problems. Optimization of the recruitment and selection process using modern methods and tools will allow the company to attract the most qualified and efficient employees. A well-developed staff recruitment system will increase the personnel potential and achieve the strategic goals of the company.
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