Modern Literary And Artistic Text Of Popular Culture: Experience In Discourse Analysis

Abstract

The article is devoted to the problem of literary and artistic text semantics in the context of its pragmatics and syntactics. The pragmatic component of literary and artistic text of popular culture as a text-building practice within discourse analysis is associated with the text commercial specifics and is aimed at a specific reader. The syntactic specificity of literary and artistic text of popular culture correlates with the previous literary tradition. The study based on the discourse analysis methods shows how the author's system of meanings conditioned by non-textual reality is verbalized and turns into the text, i.e. the field of receptive sensemaking, meanings and meta-meanings that are relevant for a recipient. The study illustrates, by the example of Ulitskaya's novel Medea and Her Children, the correlation between a classical narrative and narrative techniques of modern fiction and popular literature, namely, their commonality and differences. It is concluded that classical narrative models used in modern literary and artistic texts of popular culture are changing, precisely, they are emasculated and profaned, which modifies both the model itself and its content potential. Components and symbols of primary cultural communities become a starting point in modeling the literary and artistic text of popular culture. The analysis of the actantial-narrative structure of Ulitskaya's novel Medea and Her Children in the context of the myth, literary archetype and gender problems gives grounds for gender differentiation in contemporary poetics, in particular, the ways of organizing literary artistic time and space, and building actantial models.