Abstract
Theoretical background: The development of new technologies has a considerable impact on the functioning of numerous service industries. The market of hotel services largely draws from the achievements of the digital revolution. Purpose of the article: The aim of the article is to present modern ICT solutions used in the hotel industry and to present the opinions of the owners of year-round accommodation facilities in the Lublin voivodeship on the impact of technological environment factors on the development of their companies. Research methods: To achieve the article’s aim, source materials are analysed concerning the subject matter and the findings from the author’s own study, conducted in April and May 2018 using the CATI method. Main findings: Entrepreneurs who participated in the study see the potential of the Internet as a technical means which facilitates access to potential customers. An alarming finding of the study is the low level of awareness among the respondents as to the significance of modern technological solutions which are essential for the hotel product and are the source of companies’ competitive advantage.
Highlights
Developing informational technologies belong to the most essential factors of the modern market development (Panasiuk, 2015, p. 101)
The results indicate that the majority of the respondents consider modern technological solutions as factors which rather or definitely support the development of their companies
According to Milewska and Włodarczyk, technological environment factors have a strong influence on the operation of the hotel industry, which manifests itself in the modernisation of hotel equipment and in the increasing automation of hotel services (Milewska & Włodarczyk, 2009, p. 339)
Summary
Developing informational technologies belong to the most essential factors of the modern market development (Panasiuk, 2015, p. 101). Developing informational technologies belong to the most essential factors of the modern market development The future of the hotel industry does not seem to be dependent so. The introduction of modern technologies leads to a highly advantageous position in the. C competitive hotel industry, numerous hotels are still reluctant to apply ICT solutions Against this background, the subject of modern technological solutions for the hotel market seems to be of great significance
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