Abstract

Indonesia has the largest Muslim population in the world. Therefore, Indonesia is a pluralism country with different culture. Muslimah (Muslim women) in Indonesia are increasingly wearing the hijab, especially among the younger generations. Many Muslimah attracted to change their conventional way of dressing of hijab into modern style. Muslim fashion is growing rapidly and designs are modern, nice, stylish, and fashionable. The methods of Literature review and visual cultural theories will apply in this research. Hijab as an expression of cultural identity and communication, its main message is in addition to carrying out their religious orders and can also look fashionable.

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