Modern domestic cinematography in Ekaterinburg citizen's assessment in conditions of global challenge to Russian culture

Abstract

The article examines the state of the national cinema in the context of Russian culture global challenge. In modern conditions, cinema should play an important role in the dissemination of national values. Cinema should be an effective means of patriotic education of the individual.The research methodology was a combination of qualitative and quantitative methods. This study was conducted in the city of Yekaterinburg in Russia. An online survey was conducted among Yekaterinburg residents who are interested in and watch national movie. 600 people were questioned, on the basis of the spontaneous sample. Depths interviews with experts (20 experts) are applied on purpose to identify main problems dealing with national movie. Film critics and directors from the city of Yekaterinburg acted as informants.The study has revealed that modern Russian cinema does not fully fulfill the functions assigned to it. According to Yekaterinburg residents, Russian cinema is inferior to foreign cinema in a number of indicators such as: acting, plots, filming quality, directing. As a result, the Yekaterinburg audience is practically not interested in it. If, nevertheless, a Russian-made film is chosen as a film for screening of the film, then the main reason is get an insight into the lives of other people, the Russian reality, and get to know the society issues.