Abstract
This study examines the development of Western society’s modern way of life and demonstrates how consumerism and its behavioral correlates actively shaped and created behavior in an industrializing society. This essay reviews some of the ideas regarding the symbolic uses of material goods and describes the historical context in which goods related to a modern discipline appeared in 18th-century Annapolis, Maryland. During times of economic stress or within a competitive system, or when the existing social order is being threatened, goods and their meanings will create overt distinctions between groups and standardize behavior in order to reinforce and strengthen the social hierarchy.
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