Abstract
In the modern world, the information society is developing rapidly. According to most researchers, it has the following fundamental features: the growth of information activity of all members of society, the transformation of the information industry into a dynamic sphere of its operation, the penetration of information and communication technologies in the life of each individual, and, thanks to widespread network structures, change all models of social organization and cooperation. In the information society, mass media technologies play a crucial role in people's lives, especially in the processes of socialization, their participation in public life. Newspapers, radio and television largely become tools of state information policy or open propaganda, the existence of algorithmic corporations and their independence from direct state regulation is supported by the activity and quality of interaction of users themselves. Many states pursue an active state information policy aimed at strengthening the rules of conduct in the virtual public sphere, but the public space in these conditions has the opportunity to maintain its critical potential and debatable nature, even in conditions of state manipulation.
Highlights
Mass media technologies play a crucial role in people's lives, especially in the processes of socialization, their participation in public life
Newspapers, radio and television largely become tools of state information policy or open propaganda, the existence of algorithmic corporations and their independence from direct state regulation is supported by the activity and quality of interaction of users themselves
Медіатизація на перший план виводить не реальні дії і смисли, а віртуальну боротьбу за уми представників суспільства, при цьому засоби масової інформації виступають як інструменти управління соціально-політичною реальністю для переважної більшості людей;
Summary
Mass media technologies play a crucial role in people's lives, especially in the processes of socialization, their participation in public life. Розвиток сучасного суспільства характеризується глобалізацією та еволюцією інформаційно-комунікаційних технологій, яке супроводжується змінами наявних структур суспільства і виникненням нових соціальних феноменів.
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