MODERN APPROACHES TO CLASSIFICATION OF TELEVISION CONTENT

Abstract

Program classification is an important tool for records and marketing. Accessible, reliable, and internationally comparable data is needed in all aspects of work. And this is not only a matter of program organisation but also a fundamental part of the research of the audience in terms of studying the relationship between the public and the programs. A typology can be created according to the motives and habits, underlying the behavior of the viewer as a buyer with regard to their television preferences. It can be first considered whether the viewer is watching TV carefully or in parallel with other things, constantly changing channels, or watching a selected channel continuously. The demographic approach is formed by derived indicators and estimates, which allows to comprehensively characterize the structure and movement of the population, social, and demographic processes. In the case of studying television audiences, it is more common to deal with indicators of the number of people, gender, age, state of marriage, level of education, profession, social status, income. A TV set, a computer, a tablet, a smartphone - all this is now television. Arranged on the air according to the broadcasting grid, we watch television programs at home; it is called linear viewing. However, we can also request the content we are interested in on any screen at any time, anywhere - this is non-linear viewing. Recently, in connection with the Covid-19 pandemic, even journalists have been broadcasting from home. It used to be just television but nowadays the definition of "big television" has come into use. Television is primarily what it shows - television content that has certain characteristics. The usual division is based on the basic functions of television - informative, entertaining, and educational. However, a lot depends on the idea, thematic focus, genre structure, origin, format, and content. The division is necessary for a greater understanding of what exactly we intend to produce according to the formula: there is an idea, what the manufacturer wants to convey to the audience, after, it is necessary to understand how it can be made and with what content filled directly. This article deals with approaches to the classification of television programs.